Wellness today,
wealth tomorrow.
Guiding you to make smart, informed decisions today your future self will appreciate.
Our ethos
Empowering clients to achieve their financial goals through a personalized planning-first experience, innovative technology, and tax-optimized solutions.
Our values
Curious:
fully understand your family, and your specific goals
Collaborative:
partner with your other trusted professionals
Comprehensive:
provide personalized solutions to minimize all gaps
Caring:
follow through, and encourage to implement
Herman Chan, CFP® is the President at Crimson Financial, an independent planning-first wealth management firm based in the Greater Toronto Area. In this role, he focuses on delivering comprehensive, unbiased financial planning, insurance, and wealth management solutions that prioritize client goals and long-term success. Herman leverages his extensive industry experience to help clients navigate complex financial decisions with clarity and confidence.
In the last 18 years, Herman has held leadership roles in the financial services industry, including Financial Horizons, Canada Life, RBC, and HSBC. Holding the credential as a Certified Financial Planner® professional, Herman has brought a deep skill set to his advisory and leadership positions.
Throughout his career, Herman demonstrated a passion for coaching and developing financial professionals. He was a multi-award winning GAMA member for 14 years, served as Chair of the Advocis Technology & Innovation Committee, and has guided hundreds of advisors of all tenure to achieve their fullest potential. He’s also an inaugural member of the The Globe & Mail (Globe Advisor) Advisory Board, and current member of the Financial Planning Association of Canada (FPAC). His commitment to client-centered advice, and industry innovation has shaped his approach to building trusted relationships, and fostering growth in the wealth management community.
When he’s not busy guiding clients towards financial freedom, he enjoys spending time (often at restaurants or in the kitchen cooking) with his beloved girlfriend, daughter, and son. He can also be found in his basement watching sports, and on a basketball court or golf course.
*Any activity in relation to my title as President of Financial Inc. is related to my insurance and financial planning business only, and is not the business of/or under the supervision of Quadrus Investment Services Ltd.
Our President
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With FP Canada and FPAC
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With Crimson Financial
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With Quadrus Investment Services Ltd.
Services we offer
Discover the art of securing your financial future with our bespoke planning services, designed for those who value precision and exclusivity. We provide unparalleled guidance tailored to your unique aspirations, ensuring your goals are met with utmost diligence and care.
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A carefully tailored, comprehensive plan using the latest tools designed to provide your desired outcome, regardless of any circumstances that may arise. You will also know the outcome if you choose to do nothing, and a third one that’s optimized with the highest projected success rate.
And your choice of a one-time engagement including 12 months of implementation support, or preferably, an ongoing one which includes annual projection updates for a reasonable fee.
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Customized solutions in the event you live too long, die too soon, or get sick or hurt along the way.
Recommendations include non-cancellable disability insurance, critical illness insurance that cover 26+ illnesses, customizable term life insurance starting from 5 years, and investment-grade, permanent life insurance to have your cake and eat it too.
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Access to world-class asset managers with a wide range of investment alternatives.
All-in fees for recommended portfolios are competitively priced.
At certain asset levels, you may receive enhanced services that compliment your lifestyle.
You really get more and pay less here.
Frequently Asked Questions (FAQs)
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We prioritize a advice-first comprehensive financial planning approach to effectively help clients achieve their unique financial goals.
It all starts with careful analysis of cash flow and risk management needs, and providing the proper solutions to optimize them.
Then we leverage the latest advancements in financial science, where we recommend low-cost, globally diversified, daily rebalanced portfolios tailored to your beliefs, individual risk tolerance and long-term objectives. This strategy is designed to ensure sustainable cash flow to live your best life if you live too long.
Lastly, we provide tax-efficient wealth transfer strategies aimed at maximizing the value of your legacy for the next generation.
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Yes, Crimson Financial is totally independent, and has access to many of the major insurance carriers and investment managers. However, we only partner with a select few to provide the best outcomes for our valued clients.
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We have the privilege of working with clients in Ontario and British Columbia (insurance only).
We provide the most value to established medical professionals (doctors, specialists, etc), and real estate investors with families and who love them dearly.
We also believe our network is your network, and our mission is to partner with your team of professionals (tax, mortgage, real estate, home & auto, etc) or recommend you work with ours.
Most importantly, we want to create lifelong, fulfilling relationships with our clients.
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A real financial plan is a document made just for you based on your current situation and goals. It points out problems and concerns and gives clear recommendations with steps to follow.
Common situations include balancing family travel and children’s education, while reaching financial freedom earlier without limiting your lifestyle, protecting your lifestyle in the event of a major illness/injury, redesigning your future post-separation, deciding to keep/sell/buy more rental properties, or passing assets to loved ones in the most tax-efficient way.
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Yes, we offer one-time advice-only financial planning for a competitive flat fee. The offering includes cash flow analysis, insurance review, investment management analysis, retirement planning, estate planning, and charitable planning.
We believe a well-designed plan is only as good as its execution so 12 months of implementation support and advice is included as well.
Financial planning is not an event, but a journey, and one that is much better with a trusted guide by your side.
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The term ‘Investable Assets’ includes all liquid and near-liquid assets, including brokerage accounts, retirement accounts, RRSPs, TFSAs, trusts, etc.
It does not include the value of your home, properties, equity in a business, etc. They represent assets we can invest in on your behalf.
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Our household minimum amount is $100,000, but we aim to work with clients who appreciate our philosophy and processes.
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We take great pride in offering highly personalized financial solutions that carefully balance both protection and growth. By leveraging proven strategies alongside advanced Canadian-built fintech, we deliver tailored approaches designed to meet your unique needs. Additionally, we provide valuable perks aimed at ensuring your complete satisfaction both immediately, and well into the long term.
Official partners
Book a free hour-long consultation today
Embark on your journey to financial excellence by securing a consultation with our lead financial planner. Learn more about Crimson Financial’s unique process, and offering. Insights into industry norms will be explained as well.
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